GO TO MARKET
It’s the plan for targeting the right pain point with the right sales and marketing process, so you can grow your business at the optimal pace. You should get a Go To Market strategy for a new business, but also for a new feature, brand or location.
1. Create a matrix of values and messages around the pain point.
2. Identify the buyers involved in the journey.
3. Understand your buyer’s journey.
4. Choose a marketing strategy.
5. Choose a sales strategy.