Go To Market

GO TO MARKET

It’s the plan for targeting the right pain point with the right sales and marketing process, so you can grow your business at the optimal pace. You should get a Go To Market strategy for a new business, but also for a new feature, brand or location.

COMPONENTS

1. Create a matrix of values and messages around the pain point.

2. Identify the buyers involved in the journey.

3. Understand your buyer’s journey.

4. Choose a marketing strategy.

5. Choose a sales strategy.